In Reputation Management (RM), two approaches prevail: RM1 crafts the external image, while RM2 aligns it with the organization’s essence. Integrating both ensures a balanced approach, projecting authenticity while maintaining control over public perception.
Tag Archives: CSR
The Customer Promise
How does really lousy customer experience make you feel? Making and keeping customer promises are building blocks of “real corporate social responsibility”, and of decent societies.
AI4KM - Robert Taylor 