I think one place where a lot of organisations struggle with corporate social responsibility is … well, they fall at the first hurdle, really. You have to have a good purpose. There seems to be a lot of misunderstanding around what constitutes a corporate mission. Some have got it taped, but some really quite otherwiseContinueContinue reading “First have a good purpose”
Tag Archives: corporate social responsibility
The Customer Promise
How does really lousy customer experience make you feel? Making and keeping customer promises are building blocks of “real corporate social responsibility”, and of decent societies.