In Reputation Management (RM), two approaches prevail: RM1 crafts the external image, while RM2 aligns it with the organization’s essence. Integrating both ensures a balanced approach, projecting authenticity while maintaining control over public perception.
Category Archives: corporate social responsibility
Ben and Jerry’s, the scales and authenticity
I like Ben and Jerry’s ice cream. I like the image. I remember an advert for Ben and Jerry’s that went a bit like this. They were making some ice cream with pecans in (sounds nice). They were getting a bit concerned that they needed to weigh out the pecans properly and so off theyContinueContinue reading “Ben and Jerry’s, the scales and authenticity”
Working hard
I struggle all my life with this working hard thing! It’s one of my themes. As a knowledge person I believe more in working smart than working hard, but the hard work ethic is there under the skin from my background and I can’t ignore it. My employer is a work hard company – 100%! -ContinueContinue reading “Working hard”
First have a good purpose
I think one place where a lot of organisations struggle with corporate social responsibility is … well, they fall at the first hurdle, really. You have to have a good purpose. There seems to be a lot of misunderstanding around what constitutes a corporate mission. Some have got it taped, but some really quite otherwiseContinueContinue reading “First have a good purpose”
The Customer Promise
How does really lousy customer experience make you feel? Making and keeping customer promises are building blocks of “real corporate social responsibility”, and of decent societies.
AI4KM - Robert Taylor 